Covid-19, carrying the status of a pandemic, has led to a worldwide crisis with its effects on the hospitality and other industries. This crisis has tendention to be even heavier than the financial crisis in 2008, but maybe shorter in duration. Hotels, private accommodation, supply chains, travel markets and restaurants are experiencing dramatic economic disruption.
Decline in occupancy is so big and demand for hotel services are big and many hotel owners and operators are faced with the difficult decision of whether to remain in operation during the ongoing pandemic. Many of them will even remain closed for the season. The next few months will be challenging for the hotel industry, restaurant businesses and private accommodation owners and they will be in need for back to market strategy for hotels.
Small family businesses such as bed & breakfast, hostels, restaurants, beach bars owners are very likely to live the crisis much worse than others in the private sector due to being intrinsically vulnerable to change.
During the 2008 global financial crisis, Croatian tourism was not significantly affected. Overnight stays and arrivals in Croatia fell by 1.4 percent and 2.9 percent. In the case of COVID-19, the crisis should be significant and lasting. The businesses such as accommodation facilities, private accommodations, hotels, bars and restaurants will be jeopardized until a vaccine for the coronavirus is found, and the reason is the high concentration of guests typically staying in these facilities.
What should hoteliers operating within the tourism sector focus in this situation? It is important to do targeted advertising (best for the younger population and families), monitor changes in guest habits, invest in accommodation units and IT investment (digitization, big data).
Still, right price could be the most important element in Covid-19 year – appropriate adjustments in the hotels and private accommodation pricing strategy, and especially, keeping an eye on the competitors’ reactions to the crisis (hotel chains, individual hotels, campsites, hostels,..)
DWEM Hospitality is a unique Big Data platform for the collection, technical manipulation, integration, processing and analysis of structured and non-structured data needed by the hotel business for everyday operations. Nowadays, price sensitivity is different than it normally would be. Data analysis-based pricing approach will help maximize hotel revenue.
Dwem Hospitality brings together the following modules in the same user interface:
It is highly important to also communicate with your guests and to demonstrate that you are in front of the crisis. For that reason we highlight DWEM Opinion module. As the relationship between each brand and consumer starts by building trust, regaining customer confidence will be the first step in overcoming the crisis.
For more information, we will gladly make you modules demonstration. Don’t hesitate to contact us via https://alfatec.hr/kontakt/